BIG W’S SOMERSAULT
Real. Fun. Play.
OVERVIEW
Big W, one of Australia’s largest retailers, was looking to launch a series of owned brands within their stores. Toys was one of the first ventures into this strategy, needing a distinct identity and a versatile packaging system that could work seamlessly across various product types and age ranges. Our team developed a joyful, easily recognizable identity and packaging system that resonates with children while helping parents make informed decisions.
Created 2021 / @ The Stable / bigw.com/somersault
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Logo Design
Visual Identity
Packaging System
Brand Collateral
Retail -
CD: Rebecca Sloat
LEAD DSN: Tyler DeHague
STRAT: Nick McVey, Jenna Frank
LOGO
The identity brings joy to consumers through tumbling type, simple shapes, and a rainbow of bright colors.
PACKAGING
A simple but bold system. Eye-catching for kids and informational for parents through badges and patterning.
