GOGLOW
Outsmarting
the sun.
OVERVIEW
goGLOW is a sunless tanning company based out of Minneapolis. They were rapidly expanding, opening multiple locals across the country and gearing up to launch a line of tanning products. They needed an updated brand, website, and new retail packaging. The new look highlights their unique formula and premium offerings, helping set them apart from the crowd and change the perception around spray tanning.
Created 2018 / @ Westwerk / goglow.co
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Logo Design
Visual Identity
Packaging System
Website (UI)
Brand Collateral -
CD: Dan West
LEAD DSN: Tyler DeHague
DSN: Becca Tripp
PHOTO: Dave Puentez -
Featured In: GDUSA
Seen In: Forbes, Women’s Health, Newsweek, Oprah Daily, Refinery29, Popsugar, Parade, Marie Claire, and more.
LOGO
The logotype uses thick and thin curved forms to create an elegant, sexy form. Secondary marks use a burst pattern to show the glow of confidence.
PACKAGING
The packaging leans into luxury with a sleek and sophisticated look, highlighting the premium quality of the product’s formulation.
WEBSITE
The website shows the goGLOW difference while making it easy to book appointments and purchase products.
