UNTOXICATED
Skincare without all the toxic sh*t.
OVERVIEW
Untoxicated is a groundbreaking, science-backed skincare brand, founded by allergist Martin Smith. The products are 100% allergen-free—filling a gap in a market full of false promises. We helped craft a bold, trustworthy identity with attitude—perfectly suited for young, emerging skincare enthusiasts seeking authenticity and real results.
Created 2022 / @ The Stable / untoxicated.com
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Logo Design
Visual Identity
Packaging System
Brand Collateral -
ACD: Joel Schierloh
LEAD DSN: Tyler DeHague
DSN: Annie France
STRAT: Jenna Clark, Nick McVey
PHOTO AD: Bethany Schrock, Elle Pollock -
Seen in: Forbes, Women’s Health, Newsweek, Oprah Daily, Refinery29, Popsugar, Parade, Marie Claire, and more.
LOGO
The X mark and strike-through typography visually symbolizes the elimination of toxic allergens from skincare products.
COLLATERAL
We extended the brand ethos to its primary audience through social media and influencer swag.
